-Yoo Case Study
In 1999, Martin Jaques and Luisa Vanzo met with YOO developer John Hitchcox to draw up the core proposition, name and visual identity for a new worldwide property brand called YOO.
Rather than creating a brand around an existing offer, this was a chance to develop an integrated brand and
business proposition from scratch.
In the conservative and impersonal world of property
marketing, we saw the opportunity to inject a new level
of humanity and warmth.
At the heart of this new venture would be a democratic commitment to the individual - a focus on 'you' rather than 'us'. The brand name was chosen as the simplest and
most universally recognisable expression of that idea.
 View Yoo case study PDF
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"Jaques Vanzo has been instrumental in building the Yoo brand over the last eight years. We have a shared history. Prior to Yoo, we created the whole look of the
Manhattan Loft Corporation together.
So we have shared values - that's key.
They think like us."
John Hitchcox and Philippe Starck
Yoo founders
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Yoo Adelgade brochure
The Lakes by Yoo website
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