London City Island
‘Real people of City Island’
How to digitally promote the next phase of a mixed-use development that’s already home to a thriving neighbourhood scene? Make it real.
At London City Island, Ballymore and EcoWorld are transforming a 12-acre natural peninsula near Canary Wharf into one of the city’s very best neighbourhoods for creativity and contemporary living. It’s a mini Manhattan, complete with 1,600 new homes and over 215,000 sq ft of office space, plus landmark cultural occupiers, a members’ club, restaurants, retail and more.
With a new phase of apartments ready to go to market, our challenge was to create a fresh digital experience that’s as modern and inviting as City Island itself.
The new website follows a narrative journey through the vibrant life that’s on offer at City Island – starring people who are already living it. Using a mix of new and existing content to spotlight the development’s rich neighbourhood vibe.
The site gives prospective buyers an authentic and personable look at City Island. Not just as it will be when fully complete – but also as it already is. A place with an active community of young, creative people who are living life to the full.