Royal Wharf
‘Your life made easy’
The campaign that’s helping young homeowners fully envision their life at
Ballymore’s Royal Wharf –
even as the expansive
development is still
taking shape.
Challenge /
Mixed-use developments don’t get much bigger than Royal Wharf: over 3,300 new homes and
4,750 sq ft of retail on 40 acres of riverside real estate. Building a new ‘town within a
city’ on this scale takes years to complete. Which raises a particular kind of marketing
challenge: how to keep the dream alive when buyers visit a site that’s only partially
realised?
Solution /
We created a multi-channel campaign that guides Royal Wharf prospects through the
benefits of living in a managed, modern development where everything you need is just around
the corner. It’s all about bringing this vast site down to a human scale – so that it feels
more like home – while boosting buyers’ awareness and excitement about retail openings and
other Royal Wharf landmarks that are still in the works.
Results /
By articulating the Royal Wharf brand and lifestyle in tangible ways, the campaign
has helped to drive the next phase of sales – and defy Brexit uncertainties – by reinforcing
the real value associated with owning a home in a managed neighbourhood.
We delivered:
Lifestyle book
Website & film
Advertising campaign
Branded onsite
experience
www.royalwharf.com




‘Royal Wharf: a whole neighbourhood that’s been designed around you.’



‘Every aspect of the campaign reinforced the benefits of owning a home in this well-managed development.’















‘By the time prospective buyers arrive at the site, they’ve already bought into the idea of the development.’


