‘Your life made easy’
The campaign that’s helping young homeowners fully envision their life at
Ballymore’s Royal Wharf –
even as the expansive
development is still
Mixed-use developments don’t get much bigger than Royal Wharf: over 3,300 new homes and 4,750 sq ft of retail on 40 acres of riverside real estate. Building a new ‘town within a city’ on this scale takes years to complete. Which raises a particular kind of marketing challenge: how to keep the dream alive when buyers visit a site that’s only partially realised?
We created a multi-channel campaign that guides Royal Wharf prospects through the benefits of living in a managed, modern development where everything you need is just around the corner. It’s all about bringing this vast site down to a human scale – so that it feels more like home – while boosting buyers’ awareness and excitement about retail openings and other Royal Wharf landmarks that are still in the works.
By articulating the Royal Wharf brand and lifestyle in tangible ways, the campaign has helped to drive the next phase of sales – and defy Brexit uncertainties – by reinforcing the real value associated with owning a home in a managed neighbourhood.
Website & film
Branded onsite experience