Yoo
The worldwide property brand that knows it’s all
about you.
Yoo’s singular focus on the individual has been one of the secrets of the brand’s remarkable worldwide success.
Challenge /
When Philippe Starck and John Hitchcox approached us in 1999, they’d had an idea
to create a new worldwide property company. It would be a meeting of minds. A celebrated
designer and great developer merging their talents to create truly exceptional homes.
Solution /
The new company needed a brand proposition, name and corporate identity. Given the
playful chemistry and prolific modernism of its two founders, there was no question this
would be a brand that broke moulds and challenged conventions. The question was how.
Results /
Yoo has gone on to become one of the world’s most successful international property
brands. They’ve created over 10,000 apartments in 34 countries and have successfully
expanded the brand to offer everything from hotels to home furnishings. In 2012, Yoo
generated editorial coverage worth more than £33 million.
We delivered:
The name ‘Yoo’
Brand proposition
Visual identity
Sub-brand
development
Brand guardianship
Digital marketing
Website platform & CMS
www.yoo.com
'Jaques Vanzo bring people together, from inside the business, and outside. If they have people around a table, they’ll find out what everyone thinks, then spend time considering those opinions, before coming up with one big idea. We like that process of working: it’s all-inclusive and exactly reflects the values of our own business.'
Yoo has made waves in the international property sector by showing, over and over again, that the modern designer home can be as quirky and playful as its inhabitants.
'Jaques Vanzo digs deeper into marketing strategies and understands the day-to-day problems developers face in reaching their target markets. They cut through to the core issues very quickly.'
'Jaques Vanzo has been instrumental in building the Yoo brand. We have a shared history. Prior to Yoo, we created the whole look of the Manhattan Loft Corporation together. So we have shared values – that’s key. They think like us.'
