Kaleidoscope
‘Colour, motion and shape’
Meet Kaleidoscope: the
new Central London office building that has it all – location,
transport and
high-quality design.
Challenge /
Perched above a new Crossrail station, Helical’s new 90,000 sq ft office building in
Farringdon will soon be one of the best-connected workplaces in Europe. It’s also in a
high-growth, highly desirable neighbourhood. And the building itself offers a sleek take on
warehouse style architecture, fully updated for the way businesses need to work today.
Helical asked us to create branding, positioning and lettings communications for the development.
Solution /
We worked with Helical to develop an identity that’s all about abundance – Kaleidoscope. And
to articulate the building’s and location’s many strengths, in ways that speak to the needs
and goals of a high-value commercial tenant.
Results /
It’s helped this new building to stand out in a crowded marketplace, while also carving out
Kaleidoscope’s individual character as a new Farringdon landmark.
We delivered:
Marketing book
Website
Films
Hoarding
Marketing
emails
www.kaleidoscopefarringdon.com
‘Farringdon is London’s
latest hotspot for business. The reason is simple: it’s
a great place to work, with a personality all of its own. ’
‘At Kaleidoscope, we’ve set out to create a new building appropriate to this landmark position, directly above one of London’s most important new transport hubs and at the heart of one of the city’s oldest and most interesting neighbourhoods.’
