‘Colour, motion and shape’

Meet Kaleidoscope: the
new Central London office building that has it all – location, transport and
high-quality design.

Challenge /
Perched above a new Crossrail station, Helical’s new 90,000 sq ft office building in Farringdon will soon be one of the best-connected workplaces in Europe. It’s also in a high-growth, highly desirable neighbourhood. And the building itself offers a sleek take on warehouse style architecture, fully updated for the way businesses need to work today.

Helical asked us to create branding, positioning and lettings communications for the development.

Solution /
We worked with Helical to develop an identity that’s all about abundance – Kaleidoscope. And to articulate the building’s and location’s many strengths, in ways that speak to the needs and goals of a high-value commercial tenant.

Results /
It’s helped this new building to stand out in a crowded marketplace, while also carving out Kaleidoscope’s individual character as a new Farringdon landmark.

We delivered:

Marketing book
Marketing emails