‘Colour, motion and shape’
Meet Kaleidoscope: the
new Central London office building that has it all – location, transport and
Perched above a new Crossrail station, Helical’s new 90,000 sq ft office building in Farringdon will soon be one of the best-connected workplaces in Europe. It’s also in a high-growth, highly desirable neighbourhood. And the building itself offers a sleek take on warehouse style architecture, fully updated for the way businesses need to work today.
Helical asked us to create branding, positioning and lettings communications for the development.
We worked with Helical to develop an identity that’s all about abundance – Kaleidoscope. And to articulate the building’s and location’s many strengths, in ways that speak to the needs and goals of a high-value commercial tenant.
It’s helped this new building to stand out in a crowded marketplace, while also carving out Kaleidoscope’s individual character as a new Farringdon landmark.