One Eg
‘Build your own
business case‘
Promoting One Eg, the
new workspace building at Ballymore’s Embassy Gardens
– with an easy and compelling menu of the development’s many business benefits.
Challenge /
In Nine Elms, Central London’s vast new opportunity area on the Southbank, only one new
workspace building overlooks the jewel-like US Embassy: One Eg, in the heart of Embassy
Gardens.
Ballymore wanted to attract world-leading tenants to this landmark new building. They asked us to create a suite of marketing collateral capable of doing just that.
Solution /
We put the focus firmly on the business benefits. And made it easy for prospective tenants
to craft a bespoke business case for internal meetings and conversations – helping them make
the case for moving in to this exceptional building in Central London’s newest and biggest
transformation zone.
Results /
Over 80% of One E.g. was pre-let to leading publishers Penguin Random House and DK
Publishing. Ballymore later listed the 156,000 sq ft building for sale with an asking price
of £160m.
We delivered:
One Eg book
Hoarding design
Website
www.oneembassygardens.com
‘This building sits prominently at the heart of Embassy Gardens overlooking the River Thames, Linear Park and US Embassy. We believe Penguin Random House is the ideal tenant given its strong brand and reputation.’
‘We want to use our new workspace to build a creative culture for the future that will help us to attract and retain the very best talent.’
