‘Build your own
Promoting One Eg, the
new workspace building at Ballymore’s Embassy Gardens
– with an easy and compelling menu of the development’s many business benefits.
In Nine Elms, Central London’s vast new opportunity area on the Southbank, only one new workspace building overlooks the jewel-like US Embassy: One Eg, in the heart of Embassy Gardens.
Ballymore wanted to attract world-leading tenants to this landmark new building. They asked us to create a suite of marketing collateral capable of doing just that.
We put the focus firmly on the business benefits. And made it easy for prospective tenants to craft a bespoke business case for internal meetings and conversations – helping them make the case for moving in to this exceptional building in Central London’s newest and biggest transformation zone.
Over 80% of One E.g. was pre-let to leading publishers Penguin Random House and DK Publishing. Ballymore later listed the 156,000 sq ft building for sale with an asking price of £160m.
One Eg book