One Eg

‘Build your own
business case‘

Promoting One Eg, the
new workspace building at Ballymore’s Embassy Gardens
– with an easy and compelling menu of the development’s many business benefits.

Challenge /
In Nine Elms, Central London’s vast new opportunity area on the Southbank, only one new workspace building overlooks the jewel-like US Embassy: One Eg, in the heart of Embassy Gardens.

Ballymore wanted to attract world-leading tenants to this landmark new building. They asked us to create a suite of marketing collateral capable of doing just that.

Solution /
We put the focus firmly on the business benefits. And made it easy for prospective tenants to craft a bespoke business case for internal meetings and conversations – helping them make the case for moving in to this exceptional building in Central London’s newest and biggest transformation zone.

Results /
Over 80% of One E.g. was pre-let to leading publishers Penguin Random House and DK Publishing. Ballymore later listed the 156,000 sq ft building for sale with an asking price of £160m.

We delivered:

One Eg book
Hoarding design